03 January, 2016

How to choose the right foundation



Finding the perfect match can take lots of time, and it might be quite tricky for those who are new to makeup.
So I thought I'd write down some tips for people who never can find an ideal match, or are new to makeup and don't know how to shop for foundation. 

Formulation
When looking for your perfect base, finding the right formulation can be as important as the correct shade. 
If you have oily skin, look for formulas that are oil-free. 
If your skin is dry, you should look for moisture-rich formulas.
And if you have normal or combination skin, you can decide what finish you like the look of the most and go from there.
I also recommend to try the formula out with your fingers, as you'll be able to feel the texture. 

Shade
First of all you should find out if you have warm (yellow), cool (pink) or neutral undertone of your skin. 
If you are warm, the veins on your wrist appear green, and you quickly darken in the sun, so look for a foundation that has golden or yellow base. 
If you're cool, the veins on your inner wrist appear blue, and you burn easily, you should look for a foundation that has redder or blue base. 
And if you're neutral, you've got an equal number of blue and green vines. You're also one of the lucky ones that can wear basically any foundation. 

Tip: Testing foundation on the back of your hand won't give you the perfect match, as your hands are usually a few shades darker than your face. 
And if you're not sure about the shade in the shop, try to get some sample. This is the best way to give foundation a proper trial run before you invest.

Shopping online for foundation is very risky, so avoid this at all costs unless you already know your shade. 

Coverage
Most people tend to go for a lighter foundation in the summer and a higher-coverage foundation in the winter.
But type of coverage is usually down to personal preference.
Those who are just starting with makeup, usually prefer light/more natural coverage. BB-creams or tinted moisturisers are great. 

Products:
If you don't want to spend much money on foundation, there are many flawless foundations from high-street makeup. I  would recommend Maybeline, Rimmel or Bourjois. 
But if you want to invest into a really good quality foundation, I'd go for Benefit, Nars or MAC.

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